There is no denying that the trend of the moment has been very urban and sporty, but what is so unexpected, is the logo mania that has been dominating the runways.
We have all been used to seeing t-shirts and sweatshirts here and there with brand names stamped on in, and since Louis Vuitton made its famous monogramed bag, every other designer has recreated their own version of it. This season things got a little over the top—from Gucci to Dior, to every one of our favorite designers have imprinted, engraved, embossed, stamped and everything else possible to ALL their pieces! Jackets, bags, shoes, jewelry, belts, underwear—you name it, there is a logo on it. Once again, the fashion take is a bit sportier, casual, and truly very playful. This seemed like one of those fast fashion trends, however; I think it is here for a few more seasons. I personally love it; I think it is a great way to look cute and fashionable for a weekend look, shopping trip and specially airport style! Keeps you on trend while comfortable.
It’s power branding season and we are loving it!
“Comfort is crucial specially if you will be in the air for many hours.”