Yesterday, May 13th, I had the pleasure of attending the annual New Season Luncheon hosted by South Coast Plaza—an event I always look forward to. Each year, this special gathering brings together industry insiders, brand managers, and creative minds from some of the most coveted luxury labels. It’s a wonderful opportunity to reconnect with familiar faces, meet new members of the teams, and exchange ideas about what’s “in,” what’s next, and how the upcoming season is shaping the world of fashion and retail.
As always, the luncheon was delightful in every sense. It took place at the elegant Level 3 Penthouse, a beautiful setting that perfectly complemented the refined yet welcoming atmosphere of the event. From the moment we arrived, everything felt thoughtfully curated—from the impeccable service to the beautifully presented, delicious food.
What truly made the afternoon special, however, was the company. Surrounded by inspiring professionals and engaging conversations, the event felt less like a formal luncheon and more like a warm, creative exchange among peers. Conversations flowed effortlessly, filled with insights, ideas, and plenty of laughter.
It was an afternoon of inspiration, connection, and style—one that truly captured the spirit of a new season. Take a look and enjoy a glimpse of this lovely gathering.
